Decoration and lighting are of great importance for indoor trading spaces such as stores. The most important element of the retail industry is to ensure the customers perceive the products properly and feel comfortable and thereby spend more time in the environment they are in.
Store shelves and displays are built accordingly with certain arrangement plans which are oriented to guide customers. The questions of how much time a customer will spend in which departments and which products they will be attracted to are determining factors in the overall arrangement plan and architecture.
The first step in store lighting projects is to evaluate arrangement options that are appropriate for the store architecture and choosing the right luminaries to properly display the products. The light intensity must be planned properly and proportionately on both the product shelves and circulation areas.
Light intensity and ideal color temperature directly affect the store’s general ambiance and the customer’s moods. Uncontrolled, disproportionate contrast makes the customers uncomfortable, additionally, overly dim environments cause a dark and uneasy sensation which reduces the time customers spend in the store.
Basically, there are four different designments applied in stores: general lighting, work lighting, accent lighting, and decorative lighting. The planning of these designments is performed following the store’s architecture and sales goals for the products, and completed with the correct design alternatives and lighting luminaries.